Description
James is very proud to have a pastry department at Blue Bottle Coffee. He loves that making our own food gives us control over the customer's entire experience. He has made a big deal about not having what he calls a PBM (perfunctory bran muffin) on his shelves. Well, it turns out that many people really like to have a muffin for breakfast, and customers who came in expecting to find one in the pastry case were disappointed that we didn't have anything resembling a muffin. Knowing full well that "muffin" is a euphemism for "cake for breakfast," I decided not to hide it—I developed a buttery, fruit-based cake that we serve in an elegant paper cup.